He has a larger than life ego. He wears funky sneakers and makes insane proclamations about his own creative prowess. Plus he can be creepily sexual when you least expect it. Is it Kanye West we’re talking about … or a typical agency creative director? Excellent question! And it’s the whole idea behind a fun little site kanyevscreative.com. The site, which was created by the agency Concept Farm, prompts you to click through a series of quotes to guess who said them — Yeezus or your creative director. The site would soon be a Webby Awards Honoree.
“Every day these people see articles telling them if they’re not investing in mobile they’re quantum leaps behind everyone else,” says Griffin Stenger, partner at The Concept Farm. Stenger’s agency pitched in on a facet of the “Screen” campaign focusing on C-suite execs, in particular large advertising verticals with massive budgets like pharma, entertainment, retail, auto, and insurance. “The last thing these people need is disruption; they already feel disrupted.”
A digital marketing services company has created a new branding campaign to promote itself using the same tactics it employs to promote its clients. Developed in-house by Collective, a New York agency, with assistance from the Concept Farm in New York and Gale Martin Advertising in Woodmere, N.Y., the campaign is aimed at chief marketing officers of Fortune 100 companies, and at executives of advertising agencies and media-buying companies.
The 1931 landmark’s 86th floor observation deck (which boasts 80-mile views on clear days) already draws some 4 million people yearly, but Malkin Holdings apparently feels it can do better. The majority shareholder has brought aboard both The Concept Farm and U.S. International Media in order to “adapt and evolve our observatory brand,” said observatory director Jean-Yves Ghazi.
Today, the Empire State Building Observatory (ESB) announced new partners to its powerhouse marketing team through the addition of advertising agency, The Concept Farm, and media agency, U.S. International Media (USIM). ESB’s Observatory Director, Jean-Yves Ghazi will lead both agencies’ efforts to promote New York’s must-see destination, the public’s opportunity to share in The World’s Most Famous Office Building and one of the world’s most recognized and celebrated icons.
Willy Burkhardt, the president of Blue Man Group, was familiar with Concept Farm because he worked with the agency when he was at ESPN on initiatives like the Great Outdoor Games. About eight or nine months ago, he says, “as I started to formulate” the idea for “Blue Man Is New York,” he reached out to the Concept Farm, which was eager to work with Blue Man Group.
Most authors on his level spend their own money on ads, but he takes it further. Working with New York shop The Concept Farm, Patterson approves creative concepts and oversees casting. And, for this campaign, he even selected the book passages featured in the ads.
The Ad Council, in collaboration with the National Highway Traffic Safety Administration (NHTSA), has created “Stop the Texts Stop The Wrecks”, a series of public service advertisements (PSAs) aimed at young adults to discourage distracted driving and educate them about the dangers of texting and driving.
The Stop The Texts campaign was developed at The Concept Farm by creative directors Gregg Wasiak and Ray Mendez, copywriters Ashley Vienna and Tyler Kirsch, art directors Iva Zugic and Rob Slingh, and agency producer Spencer Kehe.