Bowling Takes Back Saturday Night With New National Advertising Campaign From Bowlmor AMF

Created by Bowlmor AMF’s new ad agency, Concept Farm, and directed by CollegeHumor alumni Josh Ruben and Vincent Peone, the new buzz-worthy campaign features candid/surprised reactions of people as their typical Saturday night activities – the movies, the mall, a nightclub – are disrupted by a mega-sized bowling ball and pins crashing the scene and taking them to a bowling alley.

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