Collective, a Marketing Agency, Showcases Itself

A digital marketing services company has created a new branding campaign to promote itself using the same tactics it employs to promote its clients. Developed in-house by Collective, a New York agency, with assistance from the Concept Farm in New York and Gale Martin Advertising in Woodmere, N.Y., the campaign is aimed at chief marketing officers of Fortune 100 companies, and at executives of advertising agencies and media-buying companies.

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