Stop the Texts Stop The Wrecks

The Ad Council, in collaboration with the National Highway Traffic Safety Administration (NHTSA), has created “Stop the Texts Stop The Wrecks”, a series of public service advertisements (PSAs) aimed at young adults to discourage distracted driving and educate them about the dangers of texting and driving.

The Stop The Texts campaign was developed at The Concept Farm by creative directors Gregg Wasiak and Ray Mendez, copywriters Ashley Vienna and Tyler Kirsch, art directors Iva Zugic and Rob Slingh, and agency producer Spencer Kehe.

National Highway Traffic Safety Administration Joins the State Attorneys General and Ad Council to Unveil New Public Service Advertising Campaign to Urge Young Adult Drivers to ‘Stop the Texts’ and ‘Stop the Wrecks

“The Concept Farm is honored to work with the Ad Council and its sponsors on the anti-texting and driving initiative,” says Ray Mendez, Partner and Integration Director at The Concept Farm. “The dangers and consequences of texting and driving are very real and addressing them aggressively is long overdue. Texting and driving has become an epidemic in this country, and we’re passionate about doing our part to change behavior. Saving lives … that’s our goal.”

The Concept Farm Wins 2011 IAC Award for “Don’t Blink” Facebook Game

Concept Farm developed a Facebook-integrated social game to support “Don’t Blink” that captures the target where they live and play, and drives secondary viral engagement through the extended social graphs of game participants. The application, which lived on both Facebook and the James Patterson website, was literally a staring contest pitting Patterson fans against a video of the Mafia villain from the book.

Bermuda to Create World’s First Photo Album of an Entire Country

Partnering with Capital G is The Concept Farm, a leading NYC advertising agency, which is helping to bring The Family Album to life. “Capital G is a family business, so creating the first photo album of a country was a perfect fit, ” said Concept Farm Partner Ray Mendez. “The concept of community and the importance of family is a remarkable part of Bermudian culture. We at The Farm are excited to play a part in creating the Family Album and watching it grow. ”

Saving the Subway Fare

The Post reached out to Madison Avenue’s best and brightest and asked them for out-of-the-box ideas to raise revenue for the city’s mass transit system. The panel, which included Dennis Roche, president of Zoom Media, which operates a network of digital screens in gyms, bowling alleys and restaurants, Dave Etherington, global marketing officer for Titan Worldwide, an outdoor advertising company, and Hank Wasiak and Griffin Stenger of New York ad agency The Concept Farm.

The Concept Farm Company Bio

The Concept Farm is a creative resource for today’s media savvy world. It’s where organic idea development collides with everything cyber and digital. We combine an award winning ad agency, production house and entertainment development group into a brand content creation company. Big ideas that readily translate into powerful cross-platform programs are at the root of every idea we plant.