Online Advertising Creativity: Video: Campaign: The Concept Farm; Thomson Reuters/Reuters Insider, “Chart Karate”
Even with financial professionals in mind, marketing a research tool in an engaging and entertaining manner is a challenge. Playing up the competitive nature of such research, The Concept Farm aligned Thomson Reuters and its Reuters Insider product with the highly engaging sport of Karate.
Bermuda to Create World’s First Photo Album of an Entire Country
Partnering with Capital G is The Concept Farm, a leading NYC advertising agency, which is helping to bring The Family Album to life. “Capital G is a family business, so creating the first photo album of a country was a perfect fit, ” said Concept Farm Partner Ray Mendez. “The concept of community and the importance of family is a remarkable part of Bermudian culture. We at The Farm are excited to play a part in creating the Family Album and watching it grow. ”
Saving the Subway Fare
The Post reached out to Madison Avenue’s best and brightest and asked them for out-of-the-box ideas to raise revenue for the city’s mass transit system. The panel, which included Dennis Roche, president of Zoom Media, which operates a network of digital screens in gyms, bowling alleys and restaurants, Dave Etherington, global marketing officer for Titan Worldwide, an outdoor advertising company, and Hank Wasiak and Griffin Stenger of New York ad agency The Concept Farm.
“Cool in Your Code” Captures New York Emmy Award!
Launched in 2004 by New York based communications company The Concept Farm, Cool in Your Code is an infotainment series dedicated to showing even the most savvy residents what is cool, new and undiscovered throughout the city’s 200+ zip codes.
The Concept Farm Company Bio
The Concept Farm is a creative resource for today’s media savvy world. It’s where organic idea development collides with everything cyber and digital. We combine an award winning ad agency, production house and entertainment development group into a brand content creation company. Big ideas that readily translate into powerful cross-platform programs are at the root of every idea we plant.
Hitting the Road With Brands in Tow
A for-profit marketer making its first foray into road trips is Windstream Communications, a telecommunications company formed in July that serves primarily rural markets in 16 states. Windstream is sponsoring what it calls “The Green Truck Tour,” sending a pair of customized 1953 Chevrolet pickups into 34 markets in 16 states to take part in events like the Pelion Peanut Party in Pelion, S.C.; Twins Days in Twinsburg, Ohio; and the World Chicken Festival in London, Ky.
BMW Motorrad USA Names the Concept Farm “Cream of the Crop”
BMW Motorrad USA has selected The Concept Farm, LLC, a leading multiplatform marketing communications agency in New York City, as its advertising agency of record.
The Concept Farm – Windstream Communications
The campaign will consist of traditional, interactive, direct marketing, events, promotions, sponsorships and guerilla marketing elements.
BMW’s Motorcycle Division Picks Concept Farm for Ad Work
BMW of North America’s motorcycle division said it selected Concept Farm, New York, as its new agency of record for its estimated $2 million motorcycle account. The independent shop topped two other New York agencies, WPP Group’s G2 and independent Brooklyn Brothers.