The Concept Farm Wins 2011 IAC Award for “Don’t Blink” Facebook Game

Concept Farm developed a Facebook-integrated social game to support “Don’t Blink” that captures the target where they live and play, and drives secondary viral engagement through the extended social graphs of game participants. The application, which lived on both Facebook and the James Patterson website, was literally a staring contest pitting Patterson fans against a video of the Mafia villain from the book.

Bermuda to Create World’s First Photo Album of an Entire Country

Partnering with Capital G is The Concept Farm, a leading NYC advertising agency, which is helping to bring The Family Album to life. “Capital G is a family business, so creating the first photo album of a country was a perfect fit, ” said Concept Farm Partner Ray Mendez. “The concept of community and the importance of family is a remarkable part of Bermudian culture. We at The Farm are excited to play a part in creating the Family Album and watching it grow. ”

Saving the Subway Fare

The Post reached out to Madison Avenue’s best and brightest and asked them for out-of-the-box ideas to raise revenue for the city’s mass transit system. The panel, which included Dennis Roche, president of Zoom Media, which operates a network of digital screens in gyms, bowling alleys and restaurants, Dave Etherington, global marketing officer for Titan Worldwide, an outdoor advertising company, and Hank Wasiak and Griffin Stenger of New York ad agency The Concept Farm.

The Concept Farm Company Bio

The Concept Farm is a creative resource for today’s media savvy world. It’s where organic idea development collides with everything cyber and digital. We combine an award winning ad agency, production house and entertainment development group into a brand content creation company. Big ideas that readily translate into powerful cross-platform programs are at the root of every idea we plant.

Hitting the Road With Brands in Tow

A for-profit marketer making its first foray into road trips is Windstream Communications, a telecommunications company formed in July that serves primarily rural markets in 16 states. Windstream is sponsoring what it calls “The Green Truck Tour,” sending a pair of customized 1953 Chevrolet pickups into 34 markets in 16 states to take part in events like the Pelion Peanut Party in Pelion, S.C.; Twins Days in Twinsburg, Ohio; and the World Chicken Festival in London, Ky.