Most authors on his level spend their own money on ads, but he takes it further. Working with New York shop The Concept Farm, Patterson approves creative concepts and oversees casting. And, for this campaign, he even selected the book passages featured in the ads.
The Ad Council, in collaboration with the National Highway Traffic Safety Administration (NHTSA), has created “Stop the Texts Stop The Wrecks”, a series of public service advertisements (PSAs) aimed at young adults to discourage distracted driving and educate them about the dangers of texting and driving.
The Stop The Texts campaign was developed at The Concept Farm by creative directors Gregg Wasiak and Ray Mendez, copywriters Ashley Vienna and Tyler Kirsch, art directors Iva Zugic and Rob Slingh, and agency producer Spencer Kehe.