Hitting the Road With Brands in Tow

A for-profit marketer making its first foray into road trips is Windstream Communications, a telecommunications company formed in July that serves primarily rural markets in 16 states. Windstream is sponsoring what it calls “The Green Truck Tour,” sending a pair of customized 1953 Chevrolet pickups into 34 markets in 16 states to take part in events like the Pelion Peanut Party in Pelion, S.C.; Twins Days in Twinsburg, Ohio; and the World Chicken Festival in London, Ky.

Along Came a Lot of Money to Invest

Author, James Patterson designed the cover for “Along Came a Spider,” his first best seller, in 1993, and has done so for every book since, with oversize lettering that a browser cannot miss. And he works with a branding and advertising company called the Concept Farm that produces his TV commercials. Its owners once worked for him at the J. Walter Thompson advertising agency.

Why the Bank of New York is Cool In Your Code

The Bank of New York currently sponsors Cool in Your Code, a local cable TV program that runs weekly during a 12-week season on two New York City-operated channels on the Time Warner cable system. Created and produced by the bank’s agency of record, The Concept Farm, each of the series’ eight segments per season show viewers different cultural, shopping and eating possibilities in a specific neighborhood — or Zip Code, hence the “code” in the show’s title.

ESPN Creates Documentary From Marketing Campaign

ESPN has turned a marketing campaign into a half-hour documentary that explores the culture of the sports fan. “Home and Away” will showcase interviews of some of the most hard-core sports fans across the U.S. ESPN produced the special in conjunction with The Concept Farm, an independent agency in New York. Indie shop Wieden + Kennedy, based in Portland, Ore., also works on ads for ESPN.

The Concept Farm, ESPN “The Season of the Fan”

Starting June 8, ESPN is kicking off ESPN25 — the network’s 25th Anniversary celebration, which has been dubbed “The Season of the Fan.” The summer-long event will feature special programming with a big focus on fandom, thanks — in large part — to New York creative/production boutique The Concept Farm.

Fans Star in Concept Farm’s ESPN Ads

The Concept Farm launched a 30-second teaser spot on May 9 that pictures individual fans in various settings to the tune of Queen’s rock anthem, “We Are the Champions.” An onscreen super says the “season” begins June 8.