AFAR Media today announced a new consumer platform, exclusively presented by the Aruba Tourism Authority, that will explore the correlation between travel and happiness. To better understand the role that travel plays in an individual’s happiness level, AFAR will conduct an in-depth survey that invites consumers to answer a series of questions about happiness and travel and to share their happiest travel memories.

The Guyana Tourism Authority (GTA) is continuing its efforts to introduce the South American country of Guyana to the North American tourism market by hiring Concept Farm, a boutique strategic advertising agency based in Long Island City, New York, to develop a living integrated marketing and communications strategy and action plan for the destination.

The Aruba Tourism Authority’s new campaign, Authentic Aruba, was featured on AdForum.

Check it out!

A bumper crop of awards was harvested at the 2018 HSMAI ADRIAN Awards, the benchmark in travel marketing in the US.

Together, CF and Aruba Tourism Authority won: 1 Pioneer of Visual Storytelling, 1 Platinum, 4 Golds, 1 Silver and 4 Bronzes across social media, digital marketing and advertising innovation.

Gramercy Institute is pleased to announce the winners of its “20 Most Valuable Partners in Financial Marketing” program. Members of this elite group provide a wide variety of value to a diverse cross section of the world’s leading financial brands. They all share one common trait. Each holds the concept of partnership—true partnership—at the core.