“Every day these people see articles telling them if they’re not investing in mobile they’re quantum leaps behind everyone else,” says Griffin Stenger, partner at The Concept Farm. Stenger’s agency pitched in on a facet of the “Screen” campaign focusing on C-suite execs, in particular large advertising verticals with massive budgets like pharma, entertainment, retail, auto, and insurance. “The last thing these people need is disruption; they already feel disrupted.”