Aruba: Vanessa: Culture

A new North American marketing campaign for the Aruba Tourism Authority created by NYC-based Concept Farm is using authentic local voices to distinguish itself from its Caribbean competitors.

Christmas Tree Checkoff Faces Test

The Christmas Tree Promotion Board was launched by USDA in 2015 at the request of farmers who wanted to raise funds for industry promotions and research with a “check off” fee of 15 cents per tree, generating roughly $1.8 million a year. But unlike the young consumers who are targeted by its promotional campaigns, some farmers who pay for the program are indifferent to social media. This year, the board invested $1.1 million in promotions.