Domain-name Registry Sites Pump Up Ads: Register.com Faces Tough Battle Against Giant Network Solutions

The company will spend roughly $2 million on the initial campaign, which runs through Nov. 15. Starting in January, Register.com will expand the campaign nationally. Spending could reach $30 million next year, said VP-Marketing Sascha Mornell. Through its ads, Register.com is “trying to relay the passion behind building a company online,” said Gregg Wasiak, farmer-director at The Concept Farm.