Today, the Empire State Building Observatory (ESB) announced new partners to its powerhouse marketing team through the addition of advertising agency, The Concept Farm, and media agency, U.S. International Media (USIM). ESB’s Observatory Director, Jean-Yves Ghazi will lead both agencies’ efforts to promote New York’s must-see destination, the public’s opportunity to share in The World’s Most Famous Office Building and one of the world’s most recognized and celebrated icons.