Hitting the Road With Brands in Tow

A for-profit marketer making its first foray into road trips is Windstream Communications, a telecommunications company formed in July that serves primarily rural markets in 16 states. Windstream is sponsoring what it calls “The Green Truck Tour,” sending a pair of customized 1953 Chevrolet pickups into 34 markets in 16 states to take part in events like the Pelion Peanut Party in Pelion, S.C.; Twins Days in Twinsburg, Ohio; and the World Chicken Festival in London, Ky.

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