ESPN Creates Documentary From Marketing Campaign

ESPN has turned a marketing campaign into a half-hour documentary that explores the culture of the sports fan. “Home and Away” will showcase interviews of some of the most hard-core sports fans across the U.S. ESPN produced the special in conjunction with The Concept Farm, an independent agency in New York. Indie shop Wieden + Kennedy, based in Portland, Ore., also works on ads for ESPN.

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The Concept Farm, ESPN "The Season of the Fan"