Why the Bank of New York is Cool In Your Code

The Bank of New York currently sponsors Cool in Your Code, a local cable TV program that runs weekly during a 12-week season on two New York City-operated channels on the Time Warner cable system. Created and produced by the bank’s agency of record, The Concept Farm, each of the series’ eight segments per season show viewers different cultural, shopping and eating possibilities in a specific neighborhood — or Zip Code, hence the “code” in the show’s title.

Read full article here.

Along Came a Lot of Money to Invest
ESPN Creates Documentary From Marketing Campaign