Am I Blue? These Ads Answer ‘Yes’

Willy Burkhardt, the president of Blue Man Group, was familiar with Concept Farm because he worked with the agency when he was at ESPN on initiatives like the Great Outdoor Games. About eight or nine months ago, he says, “as I started to formulate” the idea for “Blue Man Is New York,” he reached out to the Concept Farm, which was eager to work with Blue Man Group.

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