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November 22, 2011  

Thriller Author Patterson Gets Back Into Ads

Most authors on his level spend their own money on ads, but he takes it further. Working with New York shop The Concept Farm, Patterson approves creative concepts and oversees casting. And, for this campaign, he even selected the book passages featured in the ads.

Read full article here.

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Concept Farm is not affiliated with The Farm, a New York multimedia production company.