Partnering with Capital G is The Concept Farm, a leading NYC advertising agency, which is helping to bring The Family Album to life. “Capital G is a family business, so creating the first photo album of a country was a perfect fit, ” said Concept Farm Partner Ray Mendez. “The concept of community and the importance of family is a remarkable part of Bermudian culture. We at The Farm are excited to play a part in creating the Family Album and watching it grow. ”