Small Agency Digital Campaign of the Year, Silver: Concept Farm

When ESPNW, the network’s brand for women who love sports, wanted to connect with its target across digital media, it turned to Concept Farm, the New York-based agency that helped with the rollout of ESPNW in 2010. For the digital effort, Concept Farm — which also won Small Agency of the Year, Silver, for the Northeast — created “98 Days to Shine,” a campaign that stretched from Memorial Day to Labor Day 2013.

Who Said It: Kanye West Or Your Creative Director?

What do Kanye West and your Creative Director have in common? They both think they’re superior beings and say some insanely ridiculous things. This new site Kanye vs Creative Director shows the similarities between Yeezus and CDs by asking visitors to guess who dropped the highlighted ego-centric quote.

Arrogance Faceoff: Kanye West vs. Creative Director

He has a larger than life ego. He wears funky sneakers and makes insane proclamations about his own creative prowess. Plus he can be creepily sexual when you least expect it. Is it Kanye West we’re talking about … or a typical agency creative director? Excellent question! And it’s the whole idea behind a fun little site The site, which was created by the agency Concept Farm, prompts you to click through a series of quotes to guess who said them — Yeezus or your creative director. The site would soon be a Webby Awards Honoree.

In the Grand Screen of Things

“Every day these people see articles telling them if they’re not investing in mobile they’re quantum leaps behind everyone else,” says Griffin Stenger, partner at The Concept Farm. Stenger’s agency pitched in on a facet of the “Screen” campaign focusing on C-suite execs, in particular large advertising verticals with massive budgets like pharma, entertainment, retail, auto, and insurance. “The last thing these people need is disruption; they already feel disrupted.”

Collective, a Marketing Agency, Showcases Itself

A digital marketing services company has created a new branding campaign to promote itself using the same tactics it employs to promote its clients. Developed in-house by Collective, a New York agency, with assistance from the Concept Farm in New York and Gale Martin Advertising in Woodmere, N.Y., the campaign is aimed at chief marketing officers of Fortune 100 companies, and at executives of advertising agencies and media-buying companies.

Can the Empire State Building Brand Its View?

The 1931 landmark’s 86th floor observation deck (which boasts 80-mile views on clear days) already draws some 4 million people yearly, but Malkin Holdings apparently feels it can do better. The majority shareholder has brought aboard both The Concept Farm and U.S. International Media in order to “adapt and evolve our observatory brand,” said observatory director Jean-Yves Ghazi.

The Empire State Building Selects The Concept Farm and U.S. International Media to Join Marketing Team

Today, the Empire State Building Observatory (ESB) announced new partners to its powerhouse marketing team through the addition of advertising agency, The Concept Farm, and media agency, U.S. International Media (USIM). ESB’s Observatory Director, Jean-Yves Ghazi will lead both agencies’ efforts to promote New York’s must-see destination, the public’s opportunity to share in The World’s Most Famous Office Building and one of the world’s most recognized and celebrated icons.