Fans Star in Concept Farm’s ESPN Ads
The Concept Farm launched a 30-second teaser spot on May 9 that pictures individual fans in various settings to the tune of Queen’s rock anthem, “We Are the Champions.” An onscreen super says the “season” begins June 8.
Concept Farm Prevails in Albert Co. Review
The Albert Co. has awarded creative duties on its ad account to The Concept Farm following a 10-month review, according to Barbara Gans Russo, president of the client’s New York operations.
ESPN Celebrates 25th Anniversary with Fan Campaign
ESPN is launching a 25th anniversary celebration with an event marketing campaign directly involving fans. Promos, images spots, posters, outdoor, radio and Internet content were created by New York-based ad agency The Concept Farm.
Kids Get Play in Concept Farm, PFI Ads
A new flight of “Verb” spots by The Concept Farm and PFI break this week and aim to encourage African-American kids to use their most important recreational equipment when playing outdoors: their imagination.
Concept Farm Launches Production Arm
New York creative/production hybrid The Concept Farm has announced the launch of a dedicated production division, the Production Farm, to handle projects for outside agencies and other clients. the farmers have long shot their own spots for clients that include ESPN and the History Channel International. The agency’s “In Case You Missed It” campaign for the latter earned a Gold Pencil at the 2002 One Show.
THE MEDIA BUSINESS: ADVERTISING; McCann Executive To Become Consultant
Hank Wasiak, a vice chairman at the McCann-Erickson World Group in New York, said yesterday that he was leaving to become a consultant at the Concept Farm in New York, where his son is a partner and a co-owner.
Concept Farm Targets Casual Bowlers
The Concept Farm aims to lend bowling some of the retro-allure that resurrected disco and the lava lamp in a campaign for the Bowling Proprietors Association of America that declares, “Bowling is back.”
ESPN Sales Unit Taps Ad Agency
ESPN’s ESPN ABC Sports Customer Marketing Sales division announced Monday that it has named The Concept Farm as ad agency of record for its integrated consumer-promotion programs.