Concept Farm Rebrands Readyset! Offices

Today our client Edison Properties announced ElevatedNY, which is a rebrand of one of the longest-running shared offices formerly known as Readyset! Offices. 
We are very proud of our work to elevate (pun intended) the aesthetic of 3 full floors of premium office space at the upscale Hippodrome building. The previous name (Readyset! Offices) and branding did not fit the offering and amenities and badly needed to be relaunched to continue to compete in the very competitive shared office space industry.
Using market research, interviews, competitive review and testing, Concept Farm created a new name, branding, and style guide that has positioned ElevatedNY to be the premiere shared office space in Manhattan.

Official Press Release.

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