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June 30, 2003  

Concept Farm Targets Casual Bowlers

The Concept Farm aims to lend bowling some of the retro-allure that resurrected disco and the lava lamp in a campaign for the Bowling Proprietors Association of America that declares, “Bowling is back.”

Read full article here.

THE MEDIA BUSINESS: ADVERTISING; McCann Executive To Become Consultant
ESPN Sales Unit Taps Ad Agency

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