Client
Manhattan Mini Storage
A celebration of clutter liberation with real New York Storage Stories.
Client
Manhattan Mini Storage
A celebration of clutter liberation with real New York Storage Stories.
Making (boring) storage a positive, badge-worthy New York experience.
Approach
New Yorkers are on the move, constantly. The last thing they want is their possessions dragging them down. Enter Manhattan Mini Storage, built for your New York lifestyle – in fact providing a life support system to do what you want and go where you want. Manhattan Mini Stories is a series of short films showcasing storage experiences of real customers, interpreted by a cast of New York performers who bring quintessential New York experiences to life in a dramatic way.
Results
- Video engagement broke all records to date with a whopping 65%
- Facebook average view duration of 32 seconds, compared to average view time of 10 seconds
- Halved social cost per click and increased retargeting efficiency by 160%
Making (boring) storage a positive, badge-worthy New York experience.
Approach
New Yorkers are on the move, constantly. The last thing they want is their possessions dragging them down. Enter Manhattan Mini Storage, built for your New York lifestyle – in fact providing a life support system to do what you want and go where you want. Manhattan Mini Stories is a series of short films showcasing storage experiences of real customers, interpreted by a cast of New York performers who bring quintessential New York experiences to life in a dramatic way.
Results
- Video engagement broke all records to date with a whopping 65%
- Facebook average view duration of 32 seconds, compared to average view time of 10 seconds
- Halved social cost per click and increased retargeting efficiency by 160%
Services
Research / Strategy / Creative / Digital / Social / Video
Services
Research / Strategy / Creative / Digital / Social / Video
