Client

espnW

Shining the spotlight on female fans and athletes.

Client

espnW

Shining the spotlight on female fans and athletes.

Recognition
Ad Age Digital Campaign of the Year Award
Services
Strategy / Creative / Digital / Social Media / Viral Content / Buzz Events

espnW is the voice for women with a passion for sports. We took that to a deeper social level.

Approach
We orchestrated a 98-day photo-based social media challenge providing inspiration to our audience to document their journey and tag it #98DaysToShine. Using Google+ Hangouts and motivation from athlete ambassadors, thousands of women rallied, baring sweat and soul and sharing it with the world, culminating with a New York gallery exhibition, “The Summer of W.”
Results
  • Without paid media, reaching 17M social users with 10,000 photos submitted
  • Increasing followers on Twitter by 24% and Instagram by 7,500%
  • Creating an army of new loyalists who continue to champion the brand
  • Winning Digital Campaign of the Year at the AdAge Small Agency awards
Recognition
Ad Age Digital Campaign of the Year Award
Services
Strategy / Creative / Digital / Social Media / Viral Content / Buzz Events