Client

Margaritaville Resort Orlando

Creating the most immersive Margaritaville experience in the world.

Client

Margaritaville Resort Orlando

Creating the most immersive Margaritaville experience in the world.

Margaritaville Resort Orlando was merely a dream and a plot of land when Concept Farm was chosen to help launch the resort.

Approach
With no assets and no media budget we leveraged the Margaritaville brand passion. Concept Farm helped the resort team to sell out the first two phases of cottage developments, build a lead list to assure occupancy from day one and delivered the most anticipated resort openings in the Orlando area history.
Results
  • 10% of 340k website visitors submitted info as qualified sales and rental leads
  • 300+ secured deposits and 125 signed contracts for vacation rental homes
  • 1.4M total reach and 500k organic reach on FB
  • The most anticipated opening in the Orlando area
  • Recipient of HSMAI Adrian Awards & Magellan Awards
Recognition
HSMAI Adrian Award Platinum and Gold Winner / Magellan Award Winner
Services
Research / Strategy / Creative / Print / Digital / Outdoor / Social / Video / Viral Content / Buzz Events / On-Premise / Collateral
Recognition
HSMAI Adrian Award Platinum and Gold Winner / Magellan Award Winner
Services
Research / Strategy / Creative / Print / Digital / Outdoor / Social / Video / Viral Content / Buzz Events / On-Premise / Collateral