Client
ElevatedNY
Modernizing a premium office space provider, raising its image to a higher level.
Client
ElevatedNY
Modernizing a premium office space provider, raising its image to a higher level.
In the crowded space of NYC office space rentals, ReadySet Offices needed a sophisticated, refined repositioning to command attention and premium rents.
Approach
Located in Midtown’s iconic Hippodrome building, ReadySet! Offices’ branding was outdated and didn’t accurately reflect the company’s high-end product and bespoke business services. Concept Farm conducted extensive competitive landscape research, leading to a redefined positioning, a fresh new name, brand mantra and design palette. The newly reimagined brand made its debut as ElevatedNY, promising premium office space at a whole new level.
Results
The new brand name, image and ethos was launched in spring of 2019 and has been incorporated across the company’s website, social media, collateral and more.
In the crowded space of NYC office space rentals, ReadySet Offices needed a sophisticated, refined repositioning to command attention and premium rents.
Approach
Located in Midtown’s iconic Hippodrome building, ReadySet! Offices’ branding was outdated and didn’t accurately reflect the company’s high-end product and bespoke business services. Concept Farm conducted extensive competitive landscape research, leading to a redefined positioning, a fresh new name, brand mantra and design palette. The newly reimagined brand made its debut as ElevatedNY, promising premium office space at a whole new level.
Results
The new brand name, image and ethos was launched in spring of 2019 and has been incorporated across the company’s website, social media, collateral and more.
Services
Research / Strategy / Naming / Design / Brand Guidelines / Collateral
Services
Research / Strategy / Naming / Design / Brand Guidelines / Collateral
