Reaffirming Blue Man Group’s NYC roots and connecting with a new group of customers in Orlando and Vegas.

Approach

When the iconic off-broadway show Blue Man Group wanted to reinvigorate its presence in NYC and launch a new shows in Las Vegas and Universal Studios Orlando, Concept Farm created three distinctly different but cohesively integrated campaigns, with digital, video and print assets for shows in each city. Our goals: Remind New Yorkers that Blue Man is a gritty, real-world, New York City original, and uniquely launch the Blue Man Group in the crowded entertainment hotbeds, Orlando and Las Vegas.

Results

• BMG launched successfully in Orlando and Las Vegas and continue today.
• With minimal budgets, influential PR coverage was a key metric. The campaign was featured in a multitude of New York media outlets as well as industry trades.
• BMG continues to be a New York entertainment icon after nearly 30 years