Client
Alpine Meadows
Carving out a bold positioning for a ski resort looking to lift awareness and ticket sales.
Client
Alpine Meadows
Carving out a bold positioning for a ski resort looking to lift awareness and ticket sales.
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/alpine_logo_clear.png)
Embracing the adventurous skier and snowboarder mindset, we personified the Alpine Meadows mountain as a buddy, calling all to its slopes.
Approach
Alpine Meadows is a premier ski resort in the Tahoe area, but many bigger players, like Squaw Valley, have a higher profile. So we needed a breakthrough positioning and creative platform. Skiers and snowboarders are a passionate bunch, daydreaming of their next chance to be knee-deep in perfect powder. Concept Farm set out to position Alpine Meadows as their dream escape. Under the themeline “We know what you’re thinking,” the category-shifting “Mountainhead” campaign was launched. Highly impactful. Heavily digital. Fully integrated.
Results
- After the launch of the “Mountainhead” campaign, Alpine Meadows boasted the best opening day in the resort’s history.
- 200,000 more “fast trax” tickets sold YOY
- 32% Season pass growth
- 67% Spring pass growth
- 86% Alpine Club membership growth
Embracing the adventurous skier and snowboarder mindset, we personified the Alpine Meadows mountain as a buddy, calling all to its slopes.
Approach
Alpine Meadows is a premier ski resort in the Tahoe area, but many bigger players, like Squaw Valley, have a higher profile. So we needed a breakthrough positioning and creative platform. Skiers and snowboarders are a passionate bunch, daydreaming of their next chance to be knee-deep in perfect powder. Concept Farm set out to position Alpine Meadows as their dream escape. Under the themeline “We know what you’re thinking,” the category-shifting “Mountainhead” campaign was launched. Highly impactful. Heavily digital. Fully integrated.
Results
- After the launch of the “Mountainhead” campaign, Alpine Meadows boasted the best opening day in the resort’s history.
- 200,000 more “fast trax” tickets sold YOY
- 32% Season pass growth
- 67% Spring pass growth
- 86% Alpine Club membership growth
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_magazine-1.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_magazine-2.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_tagLine.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_ipad_carousel_home.png)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_ipad_carousel_2.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_ipad_carousel_1.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_ipad_carousel_5.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_ipad_carousel_6.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_logo.jpg)
Services
Research / Strategy / Creative / Print / Digital / Outdoor / Social Media / Video / Collateral / Apps / Sales Materials
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_mood-board_1.png)
![](https://www.conceptfarm.com/wp-content/uploads/2017/11/cf_alpine_mood-board_3.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_magazine-1.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_magazine-2.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_tagLine.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_ipad_carousel_home.png)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_ipad_carousel_2.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_ipad_carousel_1.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_ipad_carousel_5.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_ipad_carousel_6.jpg)
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_logo.jpg)
Services
Research / Strategy / Creative / Print / Digital / Outdoor / Social Media / Video / Collateral / Apps / Sales Materials
![](https://www.conceptfarm.com/wp-content/uploads/2019/11/cf_alpine_mood-board_1.png)
![](https://www.conceptfarm.com/wp-content/uploads/2017/11/cf_alpine_mood-board_3.jpg)