Expressing a Real Estate leader’s commitment to community, under the unifying platform, “We Rise Together.”

Approach

Edison Properties is the parent company of a family of real estate properties that include Ironside Newark, The Hippodrome NYC, the Ludlow, Workspace Offices and ElevatedNY Offices, as well as Edison Park Fast and Manhattan Mini Storage. In addition to being technologically outdated, the corporate website didn’t accurately reflect their 62 year heritage. Nor did it serve as a confident, beacon for potential partnerships or talent recruitment. Concept Farm was tasked to reimagine the website, top to bottom, and express the depth of the brand portfolio and the company’s commitment to the communities they serve.