Client

Bucuti & Tara Resort Aruba

Driving awareness and bookings for the Caribbean’s premier resort for Wellness and Romance.

Client

Bucuti & Tara Resort Aruba

Driving awareness and bookings for the Caribbean’s premier resort for Wellness and Romance.

The Bucuti & Tara Beach Resort Aruba, a sanctuary in paradise, was looking to bolster bookings during key need periods.

Approach
The Bucuti & Tara Beach Resort Aruba has been on the forefront of sustainability and innovation, being named the Caribbean’s first Certified Carbon Neutral Resort as well as the TripAdvisor’s #1 Hotel in the Caribbean for Romance. To help further solidify their offering in these particular niches, the Bucuti team tasked Concept Farm with creating Wellness and Romance specific landing pages, as well as accompanying banners and native ads used for prospecting and retargeting.
Results
  • Taking into account the cost of the media buy and amount of total bookings, the campaign achieved a Return On Ad Spend of 483%
  • Native placements achieved healthy Click Through Rate of .20%
  • Retargeting on Wellness-based sites were among top performers.

The Bucuti & Tara Beach Resort Aruba, a sanctuary in paradise, was looking to bolster bookings during key need periods.

Approach
The Bucuti & Tara Beach Resort Aruba has been on the forefront of sustainability and innovation, being named the Caribbean’s first Certified Carbon Neutral Resort as well as the TripAdvisor’s #1 Hotel in the Caribbean for Romance. To help further solidify their offering in these particular niches, the Bucuti team tasked Concept Farm with creating Wellness and Romance specific landing pages, as well as accompanying banners and native ads used for prospecting and retargeting.
Results
  • Taking into account the cost of the media buy and amount of total bookings, the campaign achieved a Return On Ad Spend of 483%
  • Native placements achieved healthy Click Through Rate of .20%
  • Retargeting on Wellness-based sites were among top performers.
Services
Research / Strategy / Landing Page Design / Banners / Native Ads / Copy
Services
Research / Strategy / Landing Page Design / Banners / Native Ads / Copy