When ESPNW, the network’s brand for women who love sports, wanted to connect with its target across digital media, it turned to Concept Farm, the New York-based agency that helped with the rollout of ESPNW in 2010. For the digital effort, Concept Farm — which also won Small Agency of the Year, Silver, for the Northeast — created “98 Days to Shine,” a campaign that stretched from Memorial Day to Labor Day 2013.