Client

2022 World Cup Bid Committee

With the mantra “THE GAME IS IN US,” we rallied Americans to show the world that there is no better place to host the World Cup.

Client

2022 World Cup Bid Committee

With the mantra “THE GAME IS IN US,” we rallied Americans to show the world that there is no better place to host the World Cup.

Concept Farm had the privilege of producing and directing content with Presidents Obama and Clinton, Spike Lee, Henry Kissinger, Mia Hamm and Landon Donovan.

Approach
As a key member of the core team, Concept Farm was tasked with creating an anthemic film as well as all the video assets for the live presentation to the FIFA committee in Zurich. Despite the disappointing loss, Concept Farm is proud to have been part of an amazing endeavor and equally proud of our work for the cause.

“Millions of U.S. soccer fans worked hard to bring the World Cup to our country. To come up short is very difficult to take. But in the face of this disappointment, we shouldn’t lose track of all that we achieved. During the past two years, the outpouring of support for soccer in the United States has been inspiring and historic. More than one million people signed on to our Bid, and more than 100 million watched last summer’s World Cup.”

– Sunil Gulati – US Soccer Federation and Chairman USA Bid Committee

“Millions of U.S. soccer fans worked hard to bring the World Cup to our country. To come up short is very difficult to take. But in the face of this disappointment, we shouldn’t lose track of all that we achieved. During the past two years, the outpouring of support for soccer in the United States has been inspiring and historic. More than one million people signed on to our Bid, and more than 100 million watched last summer’s World Cup.”

– Sunil Gulati – US Soccer Federation and Chairman USA Bid Committee