Teaming up with the world’s #1 bowler to crush the competition on Saturday night.

Approach

The campaign featured #1 pro bowler in the world, Jason Belmonte, in a comedic informercial style, performing never-seen-before trick shots in front of a live audience. The typical Saturday night out options –  stuffy restaurant, crowded bar and noisy nightclub – are recreated right on the lanes as Jason bowls and literally crushes the competition piece by piece, dramatically demonstrating the campaign’s premise that Bowling Makes Saturday Night More Fun.