CONCEPT FARM REFRAMES A GLOBAL ICON

Anchored in the new positioning line, The Heart of NYC, Concept Farm re-imagined and redesigned the ESB website as the center-point for consumer discovery and inspiration and, most importantly, online ticket sales. The launch of the new site design is a dramatic, emotional reframing from the previous website and captures the excitement and action of New York City, giving feeling to an inanimate building.

The site features a responsive design, re-structured and simplified navigation, fresh new copy, imagery from our brand shoots in March and a powerful brand video on the homepage.

Watch the brand video below or visit the new website here.

 

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