CONCEPT FARM HELPS LONELY MAN TAP APPLE WATCH FOR A GOOD TIME
April 27, 2015
NEW YORK — Concept Farm’s Apple Watch division, Apple Watch Farm, has its first client in Jean Beidermann, a man in search of a spark. Beidermann’s personal ads placed in ordinary locations were no longer delivering qualified leads.
The solution proposed by Concept Farm’s Apple Watch Farm was to use the Watch’s haptic technology to enable Mr Beidermann to tap into an approach that had remained untapped for too long.
By utilizing location-based targeting, in conjunction with demographic and behavioral profiling, Beidermann’s message is exposed only to highly motivated, compatible prospects, yielding an exceptionally-competitive effective CPM.
“The Apple Watch SDK allowed us to transcend standard haptic technology to take advantage of game-changing Taptic Engine technology,” said Hyde Harasheema, CTO of Apple Watch Farm. Though the ads have only been live on the Watch for a few hours Mr. Beidermann is pleased with the results. “I’d rather not disclose details, as I prefer to keep such things discreet, but I see the makings of a Grand Effie submission for Apple Watch Farm.”BACK