CONCEPT FARM WINS TOP HONORS ONCE AGAIN FOR TRAVEL AND TOURISM DIGITAL INNOVATION FOR ARUBA TOURISM.

Concept Farm and their long-standing partner, the Aruba Tourism Authority, were awarded a Caribbean-leading 6 coveted Adrian Awards for travel marketing excellence at the gala yesterday.

The Adrian Awards, now in their 60th year, are the pre-eminent accolades in the travel marketing industry, organized by the Hospitality Sales and Marketing Association.

Solidifying Aruba’s position as the most innovative and creative Destination Marketing and Management Organization in the Caribbean, Concept Farm and Aruba picked up Platinum, Gold and two Silvers for their integrated “Local Shortcuts Series” advertising/digital campaign, featuring Aruba locals and their insider tips to One happy island.

Two additional Gold Adrian Awards were won for the partnership of Aruba and AFAR generating Caribbean’s first “Insta-Adventure” – a digital treasure hunt encouraging Instagrammers to “tap” their way across experiential destination content to win hundreds of real-world rewards and grand prize vacation to Aruba.

Click to view the HSMAI official press release.

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